Pura Vida

Spanish means “pure life”.
If there’s wind, let the wind be upon you back.
If there’s sun, let the sun shine on you face.
If there’s rain, let the rain relax you spirt.
-As defined by the people of Costa Rica

We Collaborate

Each of us bring our talents and skills to the services we provide.  Yet we are willing to work jointly in order to provide the best service possible for each client.

We Educate

Learning is a life long pursuit.  We willingly continue to hone our skills by traveling across the country to hair styling seminars and participating in in-salon training sessions.  Raine, the owner, gets train to not only provide superior services to her clients but to share her training with the Pura Vida Color Studio colorists Courtney, Christy, and Gabriel.  For example, Raine shared her training, with in-salon training sessions, to train Courtney, Christy, and Gabriel to become American Board Certified Haircolorists.  They all successfully became Certified Board Haircorists after passing the exam process that involved both written and hands-on demonstrations.

We Celebrate

There many reasons to celebrate.  Sometimes we celebrate achievements of much hard work and sacrifice like all of us being Certified Board Haircolorists.  Sometimes we celebrate the beauty of the work we have provided a client.  Most of all we celebrate the good vibe we have amongst each other.  Pura Vida are two simple words that refer to this good vibe.  Pura Vida!


Service Satisfaction Guarantee

No refunds are given on services. We are happy to make adjustments to correct any challenges you may have with a style or color service. If for any reason you are unhappy with the quality of your service, you must contact PURA VIDA Color Studio within 72 hours to schedule a follow up re-do appointment. After 72 hours, re-dos will not be guaranteed. Re-dos must be scheduled within 2 weeks of an original appointment.


Short Notice Rescheduling/Cancellation/No-Shows:

If for any reason you cannot make your appointment time, we kindly ask for a 24 hour notice. Half of the scheduled service will be charged for “no-shows” or appointments cancelled or rescheduled after the 24-hour window. This fee will be waived if the cancelled or rescheduled appointments can be filled despite short notice. This charge will be put on the credit card on file or against your account. If your appointment is associated with a special promotion (i.e. groupon, living social, ect) the promotional value will be forfeited.


Payment Policy

Pura Vida Color Studio accepts VISA, Mastercard, Discover, American Express, and personal Checks. A $35 bank fee will be applied to any checks returned as Not Sufficient Funds.

Gratuity Policy

Gratuity is not included with any service or package; however, in appreciation for outstanding service may be given at your discretion.


Unopened, unused, like “new” items may be returned within 7 days of purchase with proof of purchase as required by PURA VIDA Color Studio LLC in order for any exchanges and/or refunds to be given.
Unopened, unused, like “new” items returned after 7 days of purchase with proof of purchase as required by PURA VIDA Color Studio LLC will be refunded as salon credit only.
Opened and minimally used items might be eligible for return for salon retail credit subject to Manager approval within 7 days of purchase.



Your appointment time is reserved for you. In the event of a late arrival, our service providers may have to modify the service to accommodate the amount of time available. Street parking is limited to 2 hours, so please park in the public parking structure to allow enough time for your service. Most color services will be over 2 hours.